PR in 2025: Navigating the Changing Media Landscape

The media landscape is evolving faster than ever, and PR professionals must adapt to stay ahead. Traditional newsrooms are shrinking, while independent newsletters, podcasts, and social media continue to rise in influence. In this session, we’ll join keynote speaker Grace Williams, PANBlast VP of Client Relations, while she explores how these shifts impact media relations and discuss new strategies for getting your message heard.

We’ll cover how to successfully pitch big news in an increasingly competitive environment, the fundamentals of thought leadership, and the role of social media in a modern PR strategy. Attendees will also participate in a hands-on workshop to craft compelling pitches that capture journalists’ attention. Check Eventbrite to register soon.