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JamLoop Presents: The Current State of OTT/CTV

  • COhatch Broad Ripple 6151 Central Avenue Indianapolis, IN, 46220 United States (map)

The Current State of OTT/CTV

We will discuss the current state of Over The Top (OTT)/Connected TV (CTV) and why it should be part of a multichannel media campaign. We will dive into how reaching Cord cutters/Cord never audience is critical to Marketers.

ABOUT THE SPEAKERS

Martha Freeman

A lifelong Hoosier, Martha Freeman a seasoned Media, MarTech/AdTech Sales Professional with over 30 years of experience. She spent seven years with ExactTarget and four with the Salesforce Marketing Cloud post-acquisition. She also spent three years with the Oracle Marketing Cloud and has a keen understanding of the challenges faced by Agencies and Advertisers from SMBs to large Enterprises. Martha serves as the Regional Sales Manager at JamLoop, a leading Streaming TV Media Platform & Attribution solution. She works collaboratively with Agencies & Advertisers in Indiana, Kentucky & Tennessee to understand their unique objectives & KPIs, and develops data-driven Streaming TV solutions for them that are results-oriented for each client.

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